Tuesday, 21 October 2008

Gramophone Magazine front cover analysis























The first thing that I notice is that there is a tradition use of font and typeface for the Brand Logo. This is black and Serif. The Main flash and the main sell's titles are in a san serif silver with the text underneath is black but also still san serif. this shows that the magazine is incorporating more modern styles into its typography. There are only two colours used to help keep the layout clean and simple, but also modern looking. the 30th anniversary title at the top is in bold sans serif white against the red page border to make this the first thing you notice about the magazine; the red boarder draws your eyes up to it.

There are only 3 colours used in the front cover: white, black and silver. these are quite refreshing colours when used together and help to break up the text and space it all out. this gives a 'classic modern' feel.

An image covering the right hand side of the page splits the front cover into 2 sections; right with the image and left with the text. The image is of a metal sculpture of a woman playing a hand held harp. the text 'fits/forms' around the image.

The metal sculpture of a woman playing a harp gives the magazine a very classical representation , but also ties in some more modern ideas. For example the way the sculpture has been given an abstract feel.

Other information that has been presented is the: Bar code, Mast head, main sells, main flash, price, strap line, website address (shows modern aspect to this classical magazine). However I cannot find a date anywhere. This could be because this issue is a special anniversary edition.

I think that the target audience for this magazine, judging on the front cover would be about 45+. However I think that there is a somewhat modern representation with its clean looks and modern usage of typography.

There is a more informal/casual use of language used for example 'from pre-talkies to the fly on stage'. And words like 'THE STARS' instead of 'Competition Winners'. I was expecting the language of this genre to be much more formal, but instead it is more like a modern/ younger readers magazine.


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